PRIVACY POLICY

Last Updated: November 9, 2025

1. INTRODUCTION

This Privacy Policy describes how we (Andrii Rulov, the developer of Colors Match!) collect, use, disclose, and protect information from users of our mobile game "Colors Match!" (the "Game"). This policy applies to the Game on both iOS and Android platforms.

By downloading, installing, or using Colors Match!, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use the Game.

Important for Parents: Colors Match! is intended for users aged 12 and older. We do not knowingly collect personal information from children under 13 without parental consent in compliance with COPPA (Children's Online Privacy Protection Act).

2. INFORMATION WE COLLECT

2.1 Information Collected Automatically

When you use Colors Match!, we automatically collect:

Device Information:

Device model and manufacturer
Operating system and version (iOS/Android)
Unique device identifiers (Advertising ID, IDFA/GAID)
Device language settings
Mobile network information

Gameplay Data:

Game progress and achievements
Levels completed and scores
In-game purchases and virtual currency
Game settings and preferences
Session duration and frequency of use

Technical Data:

IP address
Approximate geographic location (country/region level)
App crash reports and diagnostic data
Performance metrics and analytics data

2.2 Information You Provide

We may collect information you voluntarily provide:

Username or display name (if you create an account)
Email address (for account recovery or support)
Information you provide when contacting customer support
User-generated content (if applicable)

2.3 Information from Third-Party Services

If you connect your social media accounts or use third-party login services, we may receive information from those platforms in accordance with their privacy policies.

3. HOW WE USE YOUR INFORMATION

We use the collected information for the following purposes:

Game Operations:

To provide, maintain, and improve the Game
To save your game progress and preferences
To enable multiplayer features (if applicable)
To process in-app purchases

Analytics and Improvement:

To analyze how users interact with the Game
To identify and fix bugs and technical issues
To develop new features and content
To optimize game performance

Advertising:

To display personalized advertisements
To measure advertising effectiveness
To prevent ad fraud

Communication:

To respond to your support requests
To send important game updates and announcements
To notify you about special offers or events

Legal Compliance:

To comply with legal obligations
To enforce our Terms of Service
To protect against fraud and abuse

4. THIRD-PARTY SERVICES

Colors Match! integrates the following third-party services that may collect and process your data:

4.1 Analytics and Performance

Firebase (Google)

Purpose: Analytics, crash reporting, cloud storage
Data collected: Device info, usage data, performance metrics
Privacy Policy: https://firebase.google.com/support/privacy

4.2 Advertising Networks

IronSource LevelPlay

Purpose: Ad mediation and monetization
Data collected: Device identifiers, ad interaction data
Privacy Policy: https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/

Unity Ads

Purpose: In-game advertising
Data collected: Device info, ad performance data
Privacy Policy: https://unity.com/legal/privacy-policy

Google AdMob

Purpose: Ad serving and monetization
Data collected: Device identifiers, location data, ad interaction
Privacy Policy: https://support.google.com/admob/answer/6128543

These third-party services have their own privacy policies and may use cookies, pixels, and other tracking technologies. We recommend reviewing their privacy policies to understand their data practices.

5. ADVERTISING AND YOUR CHOICES

5.1 Personalized Advertising

We work with advertising partners to show you ads that may be relevant to your interests based on your app usage and device information.

5.2 Opt-Out Options

You can limit personalized advertising:

On iOS:

Go to Settings > Privacy & Security > Tracking
Disable "Allow Apps to Request to Track"
Go to Settings > Privacy & Security > Apple Advertising
Enable "Limit Ad Tracking"

On Android:

Go to Settings > Google > Ads
Enable "Opt out of Ads Personalization"

Note: Opting out does not mean you will see fewer ads, but they will be less relevant to your interests.

6. DATA SHARING AND DISCLOSURE

We do not sell your personal information to third parties. We may share your information in the following circumstances:

Service Providers: With third-party companies that help us operate the Game (analytics, hosting, advertising, payment processing).

Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred.

Legal Requirements: When required by law, court order, or governmental authority, or to protect our rights and safety.

With Your Consent: We may share information for other purposes with your explicit consent.

7. DATA RETENTION

We retain your information for as long as necessary to provide the Game and fulfill the purposes outlined in this Privacy Policy. Specifically:

Gameplay data is retained while you actively use the Game and for a reasonable period after inactivity
Analytics data is typically retained for 14-26 months
Account information is retained until you request deletion
Legal and financial records are retained as required by law

You can request deletion of your data at any time by contacting us.

8. DATA SECURITY

We implement appropriate technical and organizational security measures to protect your information, including:

Encryption of data in transit and at rest
Regular security assessments and updates
Access controls and authentication
Secure data storage on protected servers

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. INTERNATIONAL DATA TRANSFERS

Colors Match! is available globally. Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws.

For EU/EEA Users: We ensure appropriate safeguards are in place for international transfers, including Standard Contractual Clauses approved by the European Commission.

10. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights:

10.1 General Rights

Access: Request a copy of your personal data
Correction: Request correction of inaccurate data
Deletion: Request deletion of your data ("right to be forgotten")
Portability: Receive your data in a structured, machine-readable format
Objection: Object to processing of your data for certain purposes
Restriction: Request restriction of processing in certain circumstances

10.2 GDPR Rights (EU/EEA Users)

If you are in the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

Right to withdraw consent at any time
Right to lodge a complaint with your local data protection authority
Right to know the legal basis for processing your data

Legal Basis for Processing:

Performance of contract (to provide the Game)
Legitimate interests (to improve the Game and prevent fraud)
Consent (for personalized advertising and optional features)

10.3 CCPA Rights (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act:

Right to know what personal information is collected
Right to know if personal information is sold or disclosed
Right to opt-out of the sale of personal information
Right to non-discrimination for exercising your rights

Note: We do not sell personal information as defined by CCPA.

10.4 How to Exercise Your Rights

To exercise any of these rights, please contact us at: support@colors-match.com

We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.

11. CHILDREN'S PRIVACY

Colors Match! is rated for users aged 12 and older. We do not knowingly collect personal information from children under 13 without verifiable parental consent, in compliance with COPPA.

11.1 For Parents/Guardians

If you believe your child under 13 has provided personal information to us, please contact us immediately at support@colors-match.com. We will take steps to delete such information promptly.

11.2 Age Verification

We do not actively verify the age of our users. We rely on platform age ratings (App Store and Google Play) to restrict downloads to appropriate age groups.

11.3 Parental Controls

We encourage parents to:

Monitor their children's device usage
Use parental control features provided by iOS and Android
Disable in-app purchases through device settings
Review this Privacy Policy with their children

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes:

We will update the "Last Updated" date at the top of this policy
For material changes, we will provide notice through the Game or via email
Your continued use of the Game after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically.

13. DO NOT TRACK SIGNALS

Some browsers and devices offer "Do Not Track" (DNT) signals. Currently, there is no industry standard for responding to DNT signals. We do not respond to DNT signals at this time.

14. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: support@colors-match.com

Developer: Andrii Rulov

Response Time: We aim to respond to all inquiries within 48 hours.

15. DATA PROTECTION OFFICER

For users in the European Economic Area, if you have concerns about our data practices, you may contact us at:

Email: support@colors-match.com

You also have the right to lodge a complaint with your local supervisory authority.

CONSENT

By using Colors Match!, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and sharing of your information as described herein.

For users under 18: Please review this Privacy Policy with a parent or guardian before using the Game.

This Privacy Policy is effective as of November 9, 2025